Professional Coach Hire for Corporate Events, Conferences, and Special Occasions
100 years of trusted transport experience across NSW
With over a century of experience, Alura Coaches has been providing safe, reliable, and comfortable transport for major events and corporate clients. From the 2000 Sydney Olympics to Cronulla Sharks NRL match transport and recent event collaborations like the Lululemon Sydney Marathon 2025, we know what it takes to move groups efficiently and in style.
Event Transport Services
Corporate Customer Testimonials
Multi-Vehicle Event Coordination
Family Business Conference, 2025
“I just wanted to say a big thank you for all your support in organising transport for our site visits during the Family Business Conference. Everything ran so smoothly thanks to the care and attention to detail you put into planning each route. It was such a pleasure working with you!”
Branded & Promotional Coaches
Lululemon Sydney Marathon Pop Up Event with
The Event Space, 2025
“We were really happy with your services – the coach looked fantastic, and our client was thrilled with the driver’s flexibility and delivery. It was a seamless experience all round, so thank you to you and your team for making it so easy.”
Make Your Event Stress-Free, Contact Our Team
        
        
      
    
    100 Years Doesn’t Happen Overnight.
Read about our upcoming milestone.
We are proud to be industry leaders in innovative coach technology
Our European luxury coaches have traditionally played a pioneering role in the development of environmentally friendly and innovative drive system technologies. Today, they continue to set the industry standard for reliable and innovative technology, thanks to our fleet consisting of  Mercedes-Benz vehicles equipped with BlueEFFICIENCY power technology and our impressive fuel-efficient Volvo B12R vehicles.
Providing a safe and comfortable journey is our priority
Our Mercedes-Benz and Volvo vehicles are the backbone of Alura Coaches, offering the world’s safest and most comfortable modes of coach transportation. Safety has always taken pride of place at Mercedes-Benz and Volvo, with a range of measures in place to support safe driving. 
All bus chassis are equipped as a matter of course with a highly-responsive, electronically-controlled braking system with disc brakes all-round, as well as with the anti-lock brake system (ABS) and the standard-fit Brake Assist function (BA). It boosts braking force to a maximum in fractions of a second in an emergency braking situation, thus reducing braking distances. The Electronic Stability Program (ESP®) with acceleration skid control (ASR) helps the driver to master critical handling situations.